Inner journey
Aesthetic and critical use of the mechanisms and iconographies of the Fairy Tale
Interaction / participation / involvement / collaboration of the public
Light / Sound / Video
Surprise / Alienation
Activation of the imagination / development of fantasy
Questioning and reflection on the human process of growth
Immersive experience
Investigation and observation of the human psyche and behavior
Collaboration and participation / involvement of guest artists

“I would like the public to visit the exhibition and interact with the works to awaken their imagination and, immersed in this fantasy, identify with the character, feeling like Pinocchio the desire to transform himself as he faces each phase of his life. In this way the installations acquire an emotional component that goes beyond the aesthetic and poetic experience, provoking the real desire to transform into a more human and better being”.

Pinocchio: a beautiful art! is a work built with the participation and collaboration of internationally renowned artists, such as Zavèn Pare from France, Marti Guixe from Spain and Studio Azzurro from Italy. The artists, coordinated by Vera Uberti, were invited to bring this exhibition to life and reflect on the famous character, interpreting his characteristics and adventures, composing an immersive environment and path with their respective works and installations.

Pinocchio’s Grande Atelier is a space designed to stimulate reading and creative production in children and adults interested in working with raw material to know it, understand it and then transform it with the aim of creating something new. This space is made up of nine stations which present themselves as ‘facilitators’ of this creative process aimed at developing critical sense and aesthetic sensitivity in the new generations.